Desser Media, Inc.

Sports Media Specialists: Leveling The Playing Field

Santa Monica, CA

(310) 393-2-WIN

Desser Media/Sports Media, Inc. advises premiere sports and media organizations on media rights, M&A, litigation/arbitration, and strategic business development.  We use the unique analytical tools and experience developed both from negotiating over 120 team and league media agreements over the past 19 years and, prior to that, from over 23 years as the senior media executive in the NBA Commissioner’s Office.  The combined value of the media agreements we have completed and the major sports M&A transactions we have advised on already total more than $50 Billion.

One of our primary focuses is media rights transactions, which are highly technical, infrequently negotiated, and ultimately hugely important to an organization’s bottom line and brand. Rightsowners must contend with the savvy of Fortune 500 media companies that routinely acquire rights, have dedicated specialized staff, and have developed a myriad of defenses to thwart owners from achieving fair market value.  What if you could have the equivalent of the NBA’s lead media negotiator in your corner?  In addition, we perform comprehensive valuation analysis, serve as an expert witness providing dispute resolution support, and design media business plans across both traditional and emerging digital media platforms.  Collectively our team has more than 200 years of hands-on sports media expertise. 

We are a sports media boutique, not part of a large agency, law firm, player representative or investment banking organization.  We are independent and dedicated to you.  We have no other agendas, but rather specialize in, and are completely devoted to, sports media matters on behalf of our clients.  We provide this range of services to the full spectrum of sports media participants ranging from professional and collegiate content owners to networks/intermediaries, distributors/retailers, and tech companies; from linear networks to streaming platforms and other digital media, in the U.S., Canada and internationally.  We have unmatched contacts and relationships, a deep understanding of the operations and perspectives of networks, distributors, teams and leagues, plus our up-to-the-minute specialized knowledge of the sports media marketplace to help you level the playing field.

We are passionate about this work, always looking to learn and extend our knowledge on behalf of clients.  Over time, our clients have seen the value of our out-of-the-box solutions and thought leadership.  I am confident that we can customize our work to help you solve whatever puzzle you are confronting, and achieve an outcome that balances the long term needs of your organization and those of your business partners.  Please review this site and reach out to us to discuss your needs.  

Services: Consulting

Sports Management Consulting
There is much more to running a successful sports operation than negotiating the media agreements. We have more than 35 years of major league sports management experience, which can be harnessed to deal with a wide variety of matters; these include venue issues, scheduling, programming, production, promotion, facilities, transmission, sales, research, make vs. buy decisions, staffing, and organizational structure.

Sports Ownership Support
DMI provides a variety of services to owners of sports properties. These include: assessment of potential purchases, business analysis of existing holdings, management analysis, and identification of areas of potential improvements. We are highly knowledgeable in matters of league operations, rules and governance.

Operations
DMI has extensive operating knowledge of sports franchises and networks, both from a local and league perspective. We operate as specialized business consultants, across a wide variety of franchise and television operations, to address problem areas and develop strategic direction for teams.

Sales
DMI has sports sales and marketing pros available to help your organization increase its revenues and identify new opportunities. We can apply our knowledge to particular sales-related problems, or project potential sales for new business opportunities.

Organization & Staffing
Our principals have managed large and small companies. Assessments can include staffing levels, organizational structure, incentive plans, and other key HR-related issues in the sports and media arenas.  We also selectively handle recruiting of key media-related positions for our clients. 

Business Planning
If you have a new business idea, and need to develop a working plan and financials before putting it into action, let DMI create the needed documents and spreadsheets. We have provided numerous projects with our unique brand of creative analysis leading to successful deal structures.

New Business Startup
Once a business plan has been written, DMI can help put it into action. Whether a new business, like a Regional Sports Network, line within an existing company, or an entirely new start-up, we have seasoned operating executives, with extensive bottom-line expertise, available to assist you. The start-up phase is a critical one, requiring higher level expertise than day-to-day operations. DMI allows you to efficiently start up and then transition into operations.

New Media
We specialize in developing new media strategies, assisting our clients to understand the nuances of new media and assess potential opportunities, plus implementing innovative approaches to exploit these developing revenue opportunities through the use of new technology.
 
Strategic Planning
Our principals have engaged in many years of strategic planning activity for top-flight organizations. From off-site retreats to identification of critical path issues, DMI is available to provide a knowledgeable outsider's perspective to your unique situation, helping your key executives to "think outside the box."
 
Modeling/Projections
Any new business deal or initiative requires due diligence. It is critical that potential revenue, expenses, and growth rates be estimated from conservative to best-case scenarios in order to facilitate strategic decision making. Thorough testing of variables and alternative approaches is important to being able to confidently make move forward in your business.

Market Research
DMI possesses extensive expertise in sports and media market research. This includes the understanding and interpretation of ratings and other secondary data, the design and implementation of customized qualitative focus groups, and quantitative phone and Internet research devices. We believe in the value of market research, both to assist in decision making as well as to optimize the sales and marketing process.

Production
DMI personnel have extensive television and media production backgrounds, including programming, remote and studio production, transmission and master control operations. We have supervised the production of countless major league sporting events and world feed operations for major international events, build-out of facilities, and network operations.

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