Desser Media, Inc.

Sports Media Specialists: Leveling The Playing Field

Desser Media/Sports Media, Inc. advises premiere sports and media organizations on media rights, M&A, litigation/arbitration, and strategic business development.  We use the unique analytical tools and experience developed both from negotiating over 120 team and league media agreements over the past 19 years and, prior to that, from over 23 years as the senior media executive in the NBA Commissioner’s Office.  The combined value of the media agreements we have completed and the major sports M&A transactions we have advised on already total more than $50 Billion.

One of our primary focuses is media rights transactions, which are highly technical, infrequently negotiated, and ultimately hugely important to an organization’s bottom line and brand. Rightsowners must contend with the savvy of Fortune 500 media companies that routinely acquire rights, have dedicated specialized staff, and have developed a myriad of defenses to thwart owners from achieving fair market value.  What if you could have the equivalent of the NBA’s lead media negotiator in your corner?  In addition, we perform comprehensive valuation analysis, serve as an expert witness providing dispute resolution support, and design media business plans across both traditional and emerging digital media platforms.  Collectively our team has more than 200 years of hands-on sports media expertise. 

We are a sports media boutique, not part of a large agency, law firm, player representative or investment banking organization.  We are independent and dedicated to you.  We have no other agendas, but rather specialize in, and are completely devoted to, sports media matters on behalf of our clients.  We provide this range of services to the full spectrum of sports media participants ranging from professional and collegiate content owners to networks/intermediaries, distributors/retailers, and tech companies; from linear networks to streaming platforms and other digital media, in the U.S., Canada and internationally.  We have unmatched contacts and relationships, a deep understanding of the operations and perspectives of networks, distributors, teams and leagues, plus our up-to-the-minute specialized knowledge of the sports media marketplace to help you level the playing field.

We are passionate about this work, always looking to learn and extend our knowledge on behalf of clients.  Over time, our clients have seen the value of our out-of-the-box solutions and thought leadership.  I am confident that we can customize our work to help you solve whatever puzzle you are confronting, and achieve an outcome that balances the long term needs of your organization and those of your business partners.  Please review this site and reach out to us to discuss your needs.  

EXPERT WITNESS SERVICES

Expert Witness Services

Ed Desser and the Desser Media team have extensive experience providing clients and their counsel with litigation, arbitration, and mediation support in resolving sports-media-related disputes.  Our experience spans license and distribution agreement matters, securities and regulation matters, valuations, and antitrust cases.  We don’t have formal legal training or degrees, however we have served as testifying or non-testifying experts, performed valuations, written expert reports, prepared declarations, conducted research and analysis, and can also provide mediation preparation services.  We work with legal teams on drafting complaints, preparing briefs, generating discovery requests, reviewing evidence, and assisting in direct and redirect testimony and cross-examination preparation.  We have participated in countless depositions and assisted in the preparation of interrogatories and responses thereto.   We have testified in state and federal courts as fact and expert witnesses, before copyright panels in the US and Canada, and in arbitration and mediation proceedings, as well as internal league hearings.  In total, we have participated in more than 25 such matters to date, though this work is secondary to our prime focus on valuing sports rights and planning and negotiating sports media agreements.    

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