News
ARTICLES BY ED DESSER:
Two years after crossing the Rubicon, tectonic changes still rule sports media (SportsBusiness Journal - December 9, 2024)
Sports media 2025: A rights buyer’s guide (SportsBusiness Journal - October 28, 2024)
End-of-summer postcard: Reaching young fans (SportsBusiness Journal - September 19, 2024)
The NBA media deal: ‘First of the next’ (SportsBusiness Journal - July 29, 2024)
Rethinking Network TV Sports (SportsBusiness Journal - May 27, 2024)
Combine the Final Fours and Optimize March Madness! (SportsBusiness Journal - April 15, 2024)
It’s tough sledding in sports media; plot your course carefully (SportsBusiness Journal - March 25, 2024)
Have Sports Rights Flattened (SportsBusiness Journal - January 29, 2024)
Crossing the Rubicon One Year Later (SportsBusiness Journal - December 11, 2023)
College Football: Go deeper in the playbook to unlock media value (SportsBusiness Journal - October 16, 2023)
Is It “Back To The Future” in Local TV Sports (SportsBusiness Journal - September 11, 2023)
Trends bubble up as media whirlpool keeps spinning (SportsBusiness Journal - May 22, 2023)
How to weather uncertainty in RSN marketplace (SportsBusiness Journal - March 20, 2023)
NFL has aggressive, calculated game plan, but they make it look easy. (SportsBusiness Journal - February 13, 2023)
We’ve officially crossed the sports media Rubicon (SportsBusiness Journal - December 5, 2022)
The seven habits of highly effective media partners (SportsBusiness Journal - October 17, 2022)
The NBA On NBC Partnership (SportsBusiness Journal - September 19, 2022)
Make media and tech innovations work for you (SportsBusiness Journal - August 29, 2022)
The sports streaming evolution halftime report (SportsBusiness Journal - June 6, 2022)
How should smaller properties cope with the shrinking sports media pie? (SportsBusiness Journal - April 18, 2022)
The end of “all or nothing” and what comes next for media consumption (SportsBusiness Journal - February 21, 2022)
In a changing world, TV experts Ed Desser and John Kosner share how fans will watch sports in the future (Sports Broadcast Journal - April 26, 2021)
Key questions teams should ask now about their RSN deal (SportsBusiness Journal - April 5, 2021)
‘Netflix of sports’ hasn’t arrived, but digital titans are setting the table (SportsBusiness Journal - January 18, 2021)
The ‘Fourth Quarter’ of Sports Media: Streaming Invites New Bidders for Events and League Rights (Sportico - January 15, 2021)
The Fourth Quarter of Sports Media: Falling Bundles, Rising Streams (Sportico - January 8, 2021)
Sports Can Recover in 2021 But Must Adapt to a Changing Market (Sportico - December 1, 2020)
The COVID-19 halftime report: Just warming up (SportsBusiness Journal - October 26, 2020)
Sports Slogging Through Cruel Summer of 2020 (SportsBusiness Journal - August 5, 2020)
Thoughtful, creative planning will put new normal into focus (SportsBusiness Journal - June 29, 2020)
Follow the money: Unpacking sports media from the coronavirus shutdown (SportsBusiness Journal - May 18, 2020)
Looking for truth in programming and distribution? Follow the money (SportsBusiness Journal - May 11, 2020)
The Coming Sports DTC Squeeze Play (SportsBusiness Journal - Jan 13, 2020)
What to Anticipate in Sports Media’s Digital Transition Game (SportsBusiness Journal - Oct 28, 2019)
Demystified: The Anatomy of a Media Rights Agreement (SportsBusiness Journal - June 17, 2019)
Stream a Little Dream: Declining Sports Rights? We Think Not (SportsBusiness Journal - Jan. 14, 2019)
Making Your Media Rights More Valuable (SportsBusiness Journal - April 23, 2018)
Twelve Ways Sports Networks Will Adapt to Evolving Marketplace (SportsBusiness Journal - Nov. 6, 2017)
Sports Media Marketplace Quickly Evolving But Still Robust (SportsBusiness Journal - June 12, 2017)
Rethinking Media Mix: Developing Branded Streaming Video Service (SportsBusiness Journal - Oct. 3, 2016)
Handicapping the Netflix of sports: Win, place, show, scratch (SportsBusiness Journal - Mar. 28, 2016)
Weathering Climate Change In Sports Media (SportsBusiness Journal - Sept. 21, 2015)
How A Sports Enterprise Can Succeed As A Content Factory (SportsBusiness Journal - Mar. 9, 2015)
Critical Questions for Any Media Rights Deal (SportsBusiness Journal - Nov. 3, 2014)
Capitalize on Sports Media Megatrends (SportsBusiness Journal - Aug. 11, 2014)
Valuing the Dodgers TV Rights (Hollywood Reporter - Aug. 17, 2012)
ADDITIONAL INTERVIEWS:
On the Way Up (Sports Byline USA - July 2, 2021)
VIDEOS:
2021 SBJ Media Innovators NCAA Media & Sponsorship Gender Equity Report Behind the Scenes (Sports Business Journal - November 2021)
Former NBA Exec Says Resuming Season Without Fans 'Most Likely' Scenario (Cheddar.com - April 20,2020)